The course provides an overview of what tourism involves and all the economic sectors involved. Students will be able to understand the general concepts and will have an insight into how to manage and organise tourism.
Accrediting Diploma
Upon completion of the course, a Diploma will be issued.
Curso en inglés / English Course
Duration
General Objectives
Recognise the debate that has surrounded definitions of tourism understand the tourism system recognise the variety and scope of tourism businesses appreciate the scale and significance of tourism at both global and local levels identify the important linkages between different types of tourism business understand the main implications of the service nature of tourism businesses. This courses aims to provide a comprehensive, up-to-date analysis of management issues relevant to travel and tourism.
Program
Managing Tourism Businesses
The accommodation sector: managing for quality
Airlines, airports and international aviation
Tour operations management
Managing tourism distribution
Human resource management in tourism
Marketing management for tourism
The law and tourism
Managing tourism in its environment
Managing urban tourism
Managing the countryside for tourism: a governance perspective
Information and communication technologies for tourism
Destination marketing and technology
Tourism and the environment
International tourism: the management of crisis
Ethics in tourism management
Contemporary Issues in Tourism Management
Managing the heritage enterprise for liveable host communities.
Course methodology
The online courses are developed primarily through distance learning using written materials in PDF format, with ongoing communication via email.
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